“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

I subscribe to an email newsletter by Bernie Griffiths that I really enjoy. Why? Because Bernie knows what he’s talking about. A very successful professional photographer in Melbourne for many years, he now offers seminars, workshops and mentoring services. Each email is a brief, well-written piece of advice that could have helped so many people we’ve seen enter this industry and struggle over the last forty years. Sound marketing and business practices are key, and even if you disagree with Bernie he’ll make you think. If you like the following, be sure to subscribe at www.berniegriffiths.com. To View More >>

If capturing a fleeting moment thrills you … if beautiful light makes your heart beat faster … if you dream about composition in your sleep… if you love telling stories with pictures - we'd love to hear from you. It's that time again - we're looking for new images to showcase on our websites and in our new season sample albums and books, as well as in our blogs and marketing pieces (including our new Queensberry Bride landing page). We’re looking for sets of around 80 images, but to enter all you have to do is send us TEN low-res images* from up to TWO different events - a wedding, portrait To View More >>

No, that's not what it means. WTF stands for… Website (yours): It's hard to get people to visit, but you're in charge, it looks like you – you shape it, you own it. Twitter: Millions hang out there, there are ways to get their attention – but it belongs to someone else. Facebook: Same thing with bells on. Millions and millions of people. Awesome networking and sharing tools. But you're not in charge, it doesn't look like you're in charge, and Mr Zuckerburg gets the Google Juice not you. It's essential to hang out with people in these public places, but invite them back to your place as well. To View More >>